Cloud Computer Experience Center

Frontop creates another important and influential project-The Digital Exhibition Hall of Shenzhen & Shantou cloud computer experience center. Half section of Nanfang Daily reported the news. Dec. 16th, 2011, member of the Communist Party's Poliburo, secretary of a provincial Party committee Wangyang, provincial CPPCC committee chairman Huang Yunlong, vice secretary of provincial party committee and so on visited the center. The center has been considered as the nation first & world top original cloud computer experience center. 

The center is divided into 5 sections, showing the advantages of cooperation zones of Shenzhen & Shantou on cloud computing, and the bright future. The project adopts many technologies of Frontop, such as integration technology between 120°arc screen and projection, holographic projection, 3d animation, virtual reality, etc.

These two years, Frontop has made great achievements on digital presentation. The brand "Frontop" has gradually popular in CG field.  The broad business mainly focuses on 3d architectural rendering, 3d architectural animations, architectural visualization, 3D floor plan, etc. It has cooperated with Zaha Hadid Architect on some projects, like Beijing Wangjing SOHO Showroom, Beijing Galaxy Soho, Cairo Expo City, Sinapore Farrer Court and so on. Frontop plans to supply more services to overseas market.

3D Animation

With the unceasing development of computer 3 d imaging technology, 3d graphics technology becomes more and more important to people. 3D animation is more intuitive than plan, so viewers have the feeling that they're there. It is especially suitable for those projects that hasn't been implemented or prepare to implement. Then viewers can appreciate the result ahead of time.

Now 3d animation is widely used in architecture, such as real estate roaming animation, village browsing animation, 3d virtual model houses, 3d animation promotion film, interior roaming animation, etc. So many architectural animations can deeply attract buyers.

Our company has made several 3d architectural animations for real estate and developers, which help enlarge their sales. 3D makes our work and life more convenient and colorful.

3D Architectural Walkthrough

Up to yesterday our company finished another project. That is Langfeng Plaza. Langfeng is located in Yingkou City and it's the first time for Yingkou building sales to use Frontop "Real Touch" system.

The "Real Touch" app has high verisimilitude 3d rendering, convenient interactive experience and fast content index. Virtual architectural interactive experience is supplied in "Real Touch". Furthermore, the event that users are walking inside the architecture forward or backward could be simulated. The architecture could be rotated by 360 degree freely by just moving your finger on the ipad. As a result, the whole design of the architecture can be depicted in this virtual environment. It can be used in the ipad. So, it is easy to take. The architectural visualization in "Real Touch" is attractive.

The following video is Langfeng Plaza walkthrough. We can see the beauty of future Langfeng architecture.

Canton Fair Show Hall

I think as long as you are a businessman or a businesswoman, you must know Canton Fair. It's a trade fair held in the spring and autumn seasons every year in China. It has more than 50 years' history and facilitate many business cooperation.

2011, Canton Fair makes great achievements again. In order to display Canton Fair' development and its influence on economics home and abroad, Canton Fair Digital Show hall was set up. Guangzhou Frontop Digital Technology Co., Ltd. was authorized to participate the project. 
Arch wall film, digital sand table, virtual interactive system, etc. were supported by Frontop. The 3d renderings, architectural visualization, etc. in the virtual interactive system are photorealistic.
Let's see some photos I took of in Canton Fair Show hall.


Arch Wall Film

Digital Sand Table and Film

Digital Sand Table

Touch Screen

Cooperation of Frontop and Guangzhou Academy of Fine Arts to Promote Cultivating Digital Presentaion Talents

Nov. 10th, 2011, "Creation Funds For New Media Interactive Art of Guangzhou Academy of Fine Arts and Frontop" was formally established and both parts held a grand signing ceremony.

On the ceremony, president of Frontop, Wu Suiying said that these years CG industry develops quickly, while professional talents are relatively scarce. As a head of the field, Frontop should have responsibility to cultivate more talents. The foundation of the creation funds will offer awards for excellent students and works. At the same time, Frontop will supply relevant research projects to keep school be in line with our society and students closer to market needs.

Dean of studies department congratulated to this cooperation. He pointed that the ways of cooperation between school and enterprise can play both advantages. One is to cultivate more excellent students for enterprises, the other is to supply bigger develop space for students. He also spoke highly of Frontop's high social responsibility and good eyes of keeping pace with times.

Frontop Digital Technology Co.,Ltd. is the exclusive supplier of Guangzhou 2010 Asian Games on graphic design service and will be the sponsor of 2012 Haiyang Asian Beach Games on digital image service.

Frontop is a top CG enterprise sepcialized in application and development of 3D technology, attaching great importance to new technology. Every year 5% funds is used for developing and researching  new technology. Technology in digital hall, interactive multimedia, 3d animation, 3d renderings, architectural visualization, 3D visualization, etc. has been patented. May Frontop makes more achievements.


President of Frontop-Wu Suiying



Dean of studies Dept.



Frontop and school

Guangzhou Tianhe Wisdom City

Guangzhou Tianhe Wisdom City has been reported for several days. It's still a very hot topic now.

These days "New Guangzhou. New Business" promotion conference was held in Hongkong and Macao. The Wisdom Tianhe is widely welcomed by businessman from Hongkong and Macao."Here has tree forest parks, stoves Hill, Phoenix Hill and LongYan Cave; here is underconstructing world advanced Guangzhou Cloud computing center; the following five years government will cost more than 10 billion to improve traffic and ancillary facilities."

It was reported that Tianhe plan to improve and perfect the service of the industrial park in 3 years, complete 1-2 mature wisdom communities, and finally form a scaled wisdom city within 5 years. Up to 2015, 3 million square meters high-tech city will be completed. At that time, wisdom city will attract 1000 high-tech information service enterprises, hold 100 thousands of employees and 300 thousands of residents. In the future 5 years, wisdom city will take full use use of new generated technology like Internet of things, Internet, cloud computing, etc. to create wisdom family, wisdom community, wisdom business building, etc. It will be the sample of wisdom city.

I have seen the virtual scene of Tianhe wisdom city booth in September in Jinhan Digital Expo. where several high tech has been display through touch screen facility named "Real Touch" and projectors together with arc screen. The digital contents deeply shocked me. As a staff in Frontop, I feel proud. Because Frontop participates the wisdom city project, which takes charge of making virtual reality, architectural animations, 3d renderings, architectural visualization, etc. We are looking forward to seeing the high-tech City.



Tianhe Wisdom City Booth

Touch Screen-Real Touch

Looking Forward To Our New Office

In December, we'll move into new office. It's an exciting thing. Because our new office has more comfortable working environment. Let me think about its advantages.

Larger office area. Our present office seems a little crowded. Our company is under quick development. Personnel expansion is a must, while the present office area space is limited. So larger office is necessity and it will come true soon.

Recreational area. In the competitive society, everybody has more or less pressure. How to improve working efficiency? During intense work, we should relax properly. Our company sets library, tea bar, coffee
bar, gymnasium, etc.

Dining room. In future, we won't have fast food in restaurant. We can enjoy our lunch in dining room.

...so many advantages I want to share. I nearly forget to say that the surrounding environment is also excellent, mountain, lake, tress...Nice...I attached our office 3d rendering. The architectural visualization is photorealistic. Looking forward to moving into it.

New office reception 3d visualization

Our office rendering

The 110th Canton Fair

The 110th Canton Fair is in progress.

We are going to visit Canton Fair on Nov. 4th, 2011, because a very important and influential project on the Fair was assigned to us, Frontop. The assigned project is Digital Showroom which can help better sum up the past and look forward to the future.

Looking back to the project, we worked hard and did a lot. A special team is formed for the project. Through arc wall film, digital sand table, virtual interactive system and many ways like 3d rendering, architectural visualization, etc. to demonstrate Canton Fair's foundation, growth and success. Through the multimedia, we can also look back to and deeply understand business, trade and enterprises home and abroad. Furthermore, the project can display Canton Fair's strength as "China's First Fair".

I'm expecting the exciting trip. Canton Fair, I'm coming.

An Unforgettable Experience

This afternoon, I was honored to take part in the product training of sales Dept. It was an excting training. Everybody had to give their own products introduction. And the others played customers' role and ask questions, such as what equipments does the arc screen need? how much radian of the arc screen can you made? What software do you use to draw 3d rendering? Which clients do you cooperate about architectural visualization? Some enquiry is so strange to answer. But the intention is good. That is to improve our professional knowledge. No matter salesmen or saleswomen, their "speech" is perfect, at least I think so. I also gave my presentation. It's lucky, because I can learn much. It's unlucky, because I cannot introduce very well. Whatever. The point is that I'll master our products.

Now I'm a saleswomen, salesgirl, haha.

Hello, everyone. Welcome to Frontop, to our showhall. Acturally we are the head of CG industry in China and have made 3d visualization, architectural animation, etc for years. Here I'll introduce 4 products to you, floor screen, arc screen, digital sand table and interactive system-Real Touc. The first product into our eyes is the floor screen. On the top, there is a projector. Children can play kinds of digital games on it. Here shows the water wave. Once you stamp or walked or sway, we can see water wave, very beautiful. Furthermore, floor screen can promote the technology feeling.

Next, arc screen. We can do 4 kinds, 120 , 180, 270 and 360 degree. Here shows 270 degree... I kept speaking. Sometimes others asked me some questions. I can give relies generally.

It's a happy and unforgettable experience. I hope our company can hold more training course.

The Classification of 3D Rendering

Rendering went into our life for only a few years. Simple speaking rendering is a idea that hasn't realized. Through our pen and computer tool demonstrate a future architecture or a project's shape, color, structure. At this stage it is mainly used for construction, industrial and repair field. Rendering is a general statement. Here we give a specific classification: advertising rendering, photograph rendering and structure rendering.
1. Advertising rendering
Such rendering is mainly to highlight the performance of the entire building environment and the green, while pay little attention to the building itself. Besides, the color of the rendering is very important, especially the comparison of the cold and warm color. The advantage of such 3d rendering is that good visual effect, easy to attract house buyer (good architectural visualization).
2. Photograph rendering
Such rendering highlights the reality of the future architecture. Usually this kind of picture rendering is grey, as well as the surroundings environment, which can reach the real effect. It needs a large number of real digital images to synthesize. The advantage is its authenticity.
3. Structure rendering
This kind of 3d visualization mainly aims at the people who have higher education and knowledge for architect. It focuses to the beauty of the building itself reflected.

A Storm In Cadtutor Forum About 3D Rendering

A few days ago, I was badly hurt. It's me that stirred up the storm. It's still in my mind. I posted a 3d rendering with a link in a forum the day before yesterday. I don't know the forum bans links. Further more, I made a wrong name of the rendering. It's Galaxy Soho designed by Zaha Hadid. I mistook it for Beijing Wangjing Soho. Actually Wangjing Soho is also designed by Zaha Hadid. Visitors began to suspect me how much do you konw about architectural rendering? You're really from Frontop? Here are some words they said to me.

"I worked on a Zaha Hadid Project in Glasgow. The Transport Museum. It was a nightmare..... From an engineers point of view. "

"Ok....you're talking to someone literally half the world away. Hotel? Office building? Mental hospital? "

"Well Loved for a second then noticed it had a link.."

Then I apologize. But someone said to me "I'm not sure if you are being sarcastic or honest ".

My God! My honest apology was suspected. I thought as a Chinese, criticism in English wouldn't hurt me. But now I was deeply hurt. Of course, I did something wrong first. I'll never do the same wrong thing again.


Galaxy Soho 3D Visualization

Wangjing Soho Architecture Rendering

I like Zaha Hadid

These days I pay much attention to Zaha Hadid. She is an architect I admire very much. I like her architectural style.

Zaha Hadid architectural works made her popular and welcomed in academic circles and public. Some of her famous and outstanding projects are the German Vitra fire station, State gardening exhibition hall in Weil am Rhein, electricity station and parking lot of Strasbourg in France, ski-jumping board of Innsbruck in Austria, BALTIC Centre for Contemporary Art of Cincinnati in the United States.

As a Chinese, to my impression, the Beijing Wangjing SOHO Showroom and  Guangzhou Opera House are also designed by Zaha Hadid. I was excited that my company frontop undertook the high-profile exterior and interior architectural rendering work of Wangjing SOHO. Besides, Frontop has cooperated with Zaha on many other projects, such as Beijing Galaxy Soho 3d rendering, Cairo Expo City, Sinapore Farrer Court and so on.

To the world, Zaha is an architect star; however, in China many people know little about Zaha Hadid. Now Zaha Hadid visits China regularly and communicates with Chinese architects. With the international
cooperation, architecture will develop better and better.

Architectural Rendering Production

Architectural rendering is not different from home rendering. Let's see the production methods togather.
1. 3D Modeling. Make models for main architectures and kinds of furnitures using 3d max. We can also make some models simply for small projects, such as some interior decorations, irregular projects or items that haven't strict requirements about sizes. Visual harmony for such items is OK, which can shorten the modeling time.
2. Render Output. Use professional rendering software VR to set the material, lighting and render, then output.
3. Further Process For Render. Use graphic editting software like Photoshop to modify the render.
A. Add surrounding environment like trees, cars, ships, ect.
B. The background can be done after finishing the 3d 3d visualization. But the perspective effect of the background should be coincident with the whole rendering. If so, our renderings or architectural visualization are more close to reality.
C. Further emphasize the whole effect, such as color, ratio, etc.

2011 Guangzhou Digital Family Fair

2011 Guangzhou Digital Family Fair was held on Sep.15th-Sep.18th, 2011. I was lucky to take part in the Fair. It was amazing. Wisdom Tianhe is a very important exhibitor, either a key project of Guangzhou in future five years, which was displayed at the base of "Coud Plan". On the booth, we can feel the beautiful future. Any requirement can be achieved on Internet in future. The brainpower of the Wisdom Tianhe is unexpected. The brainpower contains wisdom traffic, wisdom medical treatment, wisdom "ordering meals", governmental affairs service, citizens web, wisdom education, etc. All the items are showed by touch screen. Such touch screen was named "real touch" that was invented by Frontop, a rendering and animation company. I was proud of Frontop, because it participates such important and influential project. I believe Frontop business including architectural renderings, architectural animations, architectural visualization, interactive touch screen, virtual reality, 3D model, 3D illustration, interactive floor screen, etc. will develop better and better.

Advantages for the Integration of Presentation and 3D Graphics

Extraordinary Expression
Traditional graphic introduction is limited by the limitation of the mind. By integrating multimedia and 3d technology, we could simulate real environment or create a full range of 3d analysis. From part of building to the overall view, from real space to imaginative space, multimedia-aided 3d visualization technology can perfectly present the advantages of architecture.
High Accuracy
Architecture proposal presentation simplifies and anatomizes the complicated systems in the real world, which is often the most efficient solution. Architecture proposal presentation can assist us to convey information that is hard to explain through our own experience, give life to the graphics so the graphics can "talk" and communicate with human beings. An outstanding architecture proposal presentation can simplify abstract and complicated concepts, making then easier to be understood.

Frontop-3D architectural renderings, 3D architectural animation, architectural visualization, 3D floor plan…

Frontop Architectural Proposal Presentation (II)

The Advantages of Architectural Proposal Presentation

Quick Conveyance of Design Ideas
Architecture proposal presentation presents architects’ design ideas in front of the audience in a quick and visual manner, so as to achieve real and reliable presentation effects in every direction.

Easy-to-Perceive and Accurate Design Ideas
Architectural proposal presentation improves design efficiency and product quality for designers, therefore enabling the designers and examiners to feel the charm of the overall architectural design in an easy-to-perceive and accurate manner within a short time and get rid of the old-fashioned abstract space imagination.

Efficient, Flexible and Omni bearing Solution
As a leader in architecture proposal presentation, Frontop not only owns its own products and technological strengths, but also applies its innovative concepts and leading design ideas to architectural proposal presentation, so as to provide customers with all-round solutions. What architectural proposal presentation has brought is more than a change if certain project presentation method, but the revolution of the whole industrial business model.

Know more Frontop, know more architectural presentation, architectural rendering, architectural animation, architectural visualization, etc.

Frontop: Architectural Proposal Presentation (I)

Architectural Proposal Presentation

Architectural Proposal Presentation is to visualize designers’ design ideas and achievements via multimedia. It assists architects in transforming words expression to computer-aided and visualized presentation, thus converting designers’ imagination to astounding visual presentation.

The Fields in Which Architectural Proposal Presentation Is Applied

Architectural presentation has extensive applicability to the integration of various multimedia information. We are constantly renovating our technology to enable us to expand our services to the following:

(National and ministry-level) architectural project appraisal presentation
Construction progress report presentation
Promotional video presentation for architectural design companies (and design institutes)
Quarterly or annual work report presentation of companies
Product promotional video and construction plan presentation

Frontop also supplies such services like architectural rendering, architectural animation, architectural visualization, virtual reality, digital sand table, etc. Frontop-a famous architectural rendering company in China.

Frontop CG Enterprise

CG enterprises in China have been competing to take lead.
How can we compete with the world’s top rivals?
What we can do for the world?
…
Among the CG enterprises in China, there are such teams. They have world-leading technology, experienced teams, huge enterprise scale, efficient project management capacity, good communication skills, and integrated service models. Their numerous advantages make them stand out from this industry.

Frontop is just such a top digital creative enterprise in China’s industry. It designs architectural rendering, architectural visualization, architectural animation, digital rendering, etc. It's a very famous rendering company in China.
Frontop, the combination of English words “FRONT” and “TOP”, means a CG industry leader (FRONT) that represents the top (TOP) level in this field. Beyond the ordinary, explore with excellence, that is Frontop.

As one of the digital technology companies that participated in the 2008 Beijing Olympic Games and 2010 Shanghai World Expo, Frontop has signed an agreement with the Asian Games Organizing Committee in Oct, 2008 and officially became the exclusive graphic design service supplier of Guangzhou 2010 Asian Games.

We believe it is only the beginning…