These days I pay much attention to Zaha Hadid. She is an architect I admire very much. I like her architectural style.
Zaha Hadid architectural works made her popular and welcomed in academic circles and public. Some of her famous and outstanding projects are the German Vitra fire station, State gardening exhibition hall in Weil am Rhein, electricity station and parking lot of Strasbourg in France, ski-jumping board of Innsbruck in Austria, BALTIC Centre for Contemporary Art of Cincinnati in the United States.
As a Chinese, to my impression, the Beijing Wangjing SOHO Showroom and Guangzhou Opera House are also designed by Zaha Hadid. I was excited that my company frontop undertook the high-profile exterior and interior architectural rendering work of Wangjing SOHO. Besides, Frontop has cooperated with Zaha on many other projects, such as Beijing Galaxy Soho 3d rendering, Cairo Expo City, Sinapore Farrer Court and so on.
To the world, Zaha is an architect star; however, in China many people know little about Zaha Hadid. Now Zaha Hadid visits China regularly and communicates with Chinese architects. With the international
cooperation, architecture will develop better and better.
2011年9月27日星期二
2011年9月21日星期三
Architectural Rendering Production
Architectural rendering is not different from home rendering. Let's see the production methods togather.
1. 3D Modeling. Make models for main architectures and kinds of furnitures using 3d max. We can also make some models simply for small projects, such as some interior decorations, irregular projects or items that haven't strict requirements about sizes. Visual harmony for such items is OK, which can shorten the modeling time.
2. Render Output. Use professional rendering software VR to set the material, lighting and render, then output.
3. Further Process For Render. Use graphic editting software like Photoshop to modify the render.
A. Add surrounding environment like trees, cars, ships, ect.
B. The background can be done after finishing the 3d 3d visualization. But the perspective effect of the background should be coincident with the whole rendering. If so, our renderings or architectural visualization are more close to reality.
C. Further emphasize the whole effect, such as color, ratio, etc.
1. 3D Modeling. Make models for main architectures and kinds of furnitures using 3d max. We can also make some models simply for small projects, such as some interior decorations, irregular projects or items that haven't strict requirements about sizes. Visual harmony for such items is OK, which can shorten the modeling time.
2. Render Output. Use professional rendering software VR to set the material, lighting and render, then output.
3. Further Process For Render. Use graphic editting software like Photoshop to modify the render.
A. Add surrounding environment like trees, cars, ships, ect.
B. The background can be done after finishing the 3d 3d visualization. But the perspective effect of the background should be coincident with the whole rendering. If so, our renderings or architectural visualization are more close to reality.
C. Further emphasize the whole effect, such as color, ratio, etc.
2011年9月20日星期二
2011 Guangzhou Digital Family Fair
2011 Guangzhou Digital Family Fair was held on Sep.15th-Sep.18th, 2011. I was lucky to take part in the Fair. It was amazing. Wisdom Tianhe is a very important exhibitor, either a key project of Guangzhou in future five years, which was displayed at the base of "Coud Plan". On the booth, we can feel the beautiful future. Any requirement can be achieved on Internet in future. The brainpower of the Wisdom Tianhe is unexpected. The brainpower contains wisdom traffic, wisdom medical treatment, wisdom "ordering meals", governmental affairs service, citizens web, wisdom education, etc. All the items are showed by touch screen. Such touch screen was named "real touch" that was invented by Frontop, a rendering and animation company. I was proud of Frontop, because it participates such important and influential project. I believe Frontop business including architectural renderings, architectural animations, architectural visualization, interactive touch screen, virtual reality, 3D model, 3D illustration, interactive floor screen, etc. will develop better and better.
2011年9月13日星期二
Advantages for the Integration of Presentation and 3D Graphics
Extraordinary Expression
Traditional graphic introduction is limited by the limitation of the mind. By integrating multimedia and 3d technology, we could simulate real environment or create a full range of 3d analysis. From part of building to the overall view, from real space to imaginative space, multimedia-aided 3d visualization technology can perfectly present the advantages of architecture.
High Accuracy
Architecture proposal presentation simplifies and anatomizes the complicated systems in the real world, which is often the most efficient solution. Architecture proposal presentation can assist us to convey information that is hard to explain through our own experience, give life to the graphics so the graphics can "talk" and communicate with human beings. An outstanding architecture proposal presentation can simplify abstract and complicated concepts, making then easier to be understood.
Frontop-3D architectural renderings, 3D architectural animation, architectural visualization, 3D floor plan…
Traditional graphic introduction is limited by the limitation of the mind. By integrating multimedia and 3d technology, we could simulate real environment or create a full range of 3d analysis. From part of building to the overall view, from real space to imaginative space, multimedia-aided 3d visualization technology can perfectly present the advantages of architecture.
High Accuracy
Architecture proposal presentation simplifies and anatomizes the complicated systems in the real world, which is often the most efficient solution. Architecture proposal presentation can assist us to convey information that is hard to explain through our own experience, give life to the graphics so the graphics can "talk" and communicate with human beings. An outstanding architecture proposal presentation can simplify abstract and complicated concepts, making then easier to be understood.
Frontop-3D architectural renderings, 3D architectural animation, architectural visualization, 3D floor plan…
2011年9月5日星期一
Frontop Architectural Proposal Presentation (II)
The Advantages of Architectural Proposal Presentation
Quick Conveyance of Design Ideas
Architecture proposal presentation presents architects’ design ideas in front of the audience in a quick and visual manner, so as to achieve real and reliable presentation effects in every direction.
Easy-to-Perceive and Accurate Design Ideas
Architectural proposal presentation improves design efficiency and product quality for designers, therefore enabling the designers and examiners to feel the charm of the overall architectural design in an easy-to-perceive and accurate manner within a short time and get rid of the old-fashioned abstract space imagination.
Efficient, Flexible and Omni bearing Solution
As a leader in architecture proposal presentation, Frontop not only owns its own products and technological strengths, but also applies its innovative concepts and leading design ideas to architectural proposal presentation, so as to provide customers with all-round solutions. What architectural proposal presentation has brought is more than a change if certain project presentation method, but the revolution of the whole industrial business model.
Know more Frontop, know more architectural presentation, architectural rendering, architectural animation, architectural visualization, etc.
Quick Conveyance of Design Ideas
Architecture proposal presentation presents architects’ design ideas in front of the audience in a quick and visual manner, so as to achieve real and reliable presentation effects in every direction.
Easy-to-Perceive and Accurate Design Ideas
Architectural proposal presentation improves design efficiency and product quality for designers, therefore enabling the designers and examiners to feel the charm of the overall architectural design in an easy-to-perceive and accurate manner within a short time and get rid of the old-fashioned abstract space imagination.
Efficient, Flexible and Omni bearing Solution
As a leader in architecture proposal presentation, Frontop not only owns its own products and technological strengths, but also applies its innovative concepts and leading design ideas to architectural proposal presentation, so as to provide customers with all-round solutions. What architectural proposal presentation has brought is more than a change if certain project presentation method, but the revolution of the whole industrial business model.
Know more Frontop, know more architectural presentation, architectural rendering, architectural animation, architectural visualization, etc.
2011年9月2日星期五
Frontop: Architectural Proposal Presentation (I)
Architectural Proposal Presentation
Architectural Proposal Presentation is to visualize designers’ design ideas and achievements via multimedia. It assists architects in transforming words expression to computer-aided and visualized presentation, thus converting designers’ imagination to astounding visual presentation.
The Fields in Which Architectural Proposal Presentation Is Applied
Architectural presentation has extensive applicability to the integration of various multimedia information. We are constantly renovating our technology to enable us to expand our services to the following:
(National and ministry-level) architectural project appraisal presentation
Construction progress report presentation
Promotional video presentation for architectural design companies (and design institutes)
Quarterly or annual work report presentation of companies
Product promotional video and construction plan presentation
Frontop also supplies such services like architectural rendering, architectural animation, architectural visualization, virtual reality, digital sand table, etc. Frontop-a famous architectural rendering company in China.
Architectural Proposal Presentation is to visualize designers’ design ideas and achievements via multimedia. It assists architects in transforming words expression to computer-aided and visualized presentation, thus converting designers’ imagination to astounding visual presentation.
The Fields in Which Architectural Proposal Presentation Is Applied
Architectural presentation has extensive applicability to the integration of various multimedia information. We are constantly renovating our technology to enable us to expand our services to the following:
(National and ministry-level) architectural project appraisal presentation
Construction progress report presentation
Promotional video presentation for architectural design companies (and design institutes)
Quarterly or annual work report presentation of companies
Product promotional video and construction plan presentation
Frontop also supplies such services like architectural rendering, architectural animation, architectural visualization, virtual reality, digital sand table, etc. Frontop-a famous architectural rendering company in China.
2011年9月1日星期四
Frontop CG Enterprise
CG enterprises in China have been competing to take lead.
How can we compete with the world’s top rivals?
What we can do for the world?
…
Among the CG enterprises in China, there are such teams. They have world-leading technology, experienced teams, huge enterprise scale, efficient project management capacity, good communication skills, and integrated service models. Their numerous advantages make them stand out from this industry.
Frontop is just such a top digital creative enterprise in China’s industry. It designs architectural rendering, architectural visualization, architectural animation, digital rendering, etc. It's a very famous rendering company in China.
Frontop, the combination of English words “FRONT” and “TOP”, means a CG industry leader (FRONT) that represents the top (TOP) level in this field. Beyond the ordinary, explore with excellence, that is Frontop.
As one of the digital technology companies that participated in the 2008 Beijing Olympic Games and 2010 Shanghai World Expo, Frontop has signed an agreement with the Asian Games Organizing Committee in Oct, 2008 and officially became the exclusive graphic design service supplier of Guangzhou 2010 Asian Games.
We believe it is only the beginning…
How can we compete with the world’s top rivals?
What we can do for the world?
…
Among the CG enterprises in China, there are such teams. They have world-leading technology, experienced teams, huge enterprise scale, efficient project management capacity, good communication skills, and integrated service models. Their numerous advantages make them stand out from this industry.
Frontop is just such a top digital creative enterprise in China’s industry. It designs architectural rendering, architectural visualization, architectural animation, digital rendering, etc. It's a very famous rendering company in China.
Frontop, the combination of English words “FRONT” and “TOP”, means a CG industry leader (FRONT) that represents the top (TOP) level in this field. Beyond the ordinary, explore with excellence, that is Frontop.
As one of the digital technology companies that participated in the 2008 Beijing Olympic Games and 2010 Shanghai World Expo, Frontop has signed an agreement with the Asian Games Organizing Committee in Oct, 2008 and officially became the exclusive graphic design service supplier of Guangzhou 2010 Asian Games.
We believe it is only the beginning…
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