The 110th Canton Fair is in progress.
We are going to visit Canton Fair on Nov. 4th, 2011, because a very important and influential project on the Fair was assigned to us, Frontop. The assigned project is Digital Showroom which can help better sum up the past and look forward to the future.
Looking back to the project, we worked hard and did a lot. A special team is formed for the project. Through arc wall film, digital sand table, virtual interactive system and many ways like 3d rendering, architectural visualization, etc. to demonstrate Canton Fair's foundation, growth and success. Through the multimedia, we can also look back to and deeply understand business, trade and enterprises home and abroad. Furthermore, the project can display Canton Fair's strength as "China's First Fair".
I'm expecting the exciting trip. Canton Fair, I'm coming.
2011年10月31日星期一
2011年10月25日星期二
An Unforgettable Experience
This afternoon, I was honored to take part in the product training of sales Dept. It was an excting training. Everybody had to give their own products introduction. And the others played customers' role and ask questions, such as what equipments does the arc screen need? how much radian of the arc screen can you made? What software do you use to draw 3d rendering? Which clients do you cooperate about architectural visualization? Some enquiry is so strange to answer. But the intention is good. That is to improve our professional knowledge. No matter salesmen or saleswomen, their "speech" is perfect, at least I think so. I also gave my presentation. It's lucky, because I can learn much. It's unlucky, because I cannot introduce very well. Whatever. The point is that I'll master our products.
Now I'm a saleswomen, salesgirl, haha.
Hello, everyone. Welcome to Frontop, to our showhall. Acturally we are the head of CG industry in China and have made 3d visualization, architectural animation, etc for years. Here I'll introduce 4 products to you, floor screen, arc screen, digital sand table and interactive system-Real Touc. The first product into our eyes is the floor screen. On the top, there is a projector. Children can play kinds of digital games on it. Here shows the water wave. Once you stamp or walked or sway, we can see water wave, very beautiful. Furthermore, floor screen can promote the technology feeling.
Next, arc screen. We can do 4 kinds, 120 , 180, 270 and 360 degree. Here shows 270 degree... I kept speaking. Sometimes others asked me some questions. I can give relies generally.
It's a happy and unforgettable experience. I hope our company can hold more training course.
2011年10月17日星期一
The Classification of 3D Rendering
Rendering went into our life for only a few years. Simple speaking rendering is a idea that hasn't realized. Through our pen and computer tool demonstrate a future architecture or a project's shape, color, structure. At this stage it is mainly used for construction, industrial and repair field. Rendering is a general statement. Here we give a specific classification: advertising rendering, photograph rendering and structure rendering.
1. Advertising rendering
Such rendering is mainly to highlight the performance of the entire building environment and the green, while pay little attention to the building itself. Besides, the color of the rendering is very important, especially the comparison of the cold and warm color. The advantage of such 3d rendering is that good visual effect, easy to attract house buyer (good architectural visualization).
2. Photograph rendering
Such rendering highlights the reality of the future architecture. Usually this kind of picture rendering is grey, as well as the surroundings environment, which can reach the real effect. It needs a large number of real digital images to synthesize. The advantage is its authenticity.
3. Structure rendering
This kind of 3d visualization mainly aims at the people who have higher education and knowledge for architect. It focuses to the beauty of the building itself reflected.
1. Advertising rendering
Such rendering is mainly to highlight the performance of the entire building environment and the green, while pay little attention to the building itself. Besides, the color of the rendering is very important, especially the comparison of the cold and warm color. The advantage of such 3d rendering is that good visual effect, easy to attract house buyer (good architectural visualization).
2. Photograph rendering
Such rendering highlights the reality of the future architecture. Usually this kind of picture rendering is grey, as well as the surroundings environment, which can reach the real effect. It needs a large number of real digital images to synthesize. The advantage is its authenticity.
3. Structure rendering
This kind of 3d visualization mainly aims at the people who have higher education and knowledge for architect. It focuses to the beauty of the building itself reflected.
2011年10月13日星期四
A Storm In Cadtutor Forum About 3D Rendering
A few days ago, I was badly hurt. It's me that stirred up the storm. It's still in my mind. I posted a 3d rendering with a link in a forum the day before yesterday. I don't know the forum bans links. Further more, I made a wrong name of the rendering. It's Galaxy Soho designed by Zaha Hadid. I mistook it for Beijing Wangjing Soho. Actually Wangjing Soho is also designed by Zaha Hadid. Visitors began to suspect me how much do you konw about architectural rendering? You're really from Frontop? Here are some words they said to me.
"I worked on a Zaha Hadid Project in Glasgow. The Transport Museum. It was a nightmare..... From an engineers point of view. "
"Ok....you're talking to someone literally half the world away. Hotel? Office building? Mental hospital? "
"Well Loved for a second then noticed it had a link.."
Then I apologize. But someone said to me "I'm not sure if you are being sarcastic or honest ".
My God! My honest apology was suspected. I thought as a Chinese, criticism in English wouldn't hurt me. But now I was deeply hurt. Of course, I did something wrong first. I'll never do the same wrong thing again.
"I worked on a Zaha Hadid Project in Glasgow. The Transport Museum. It was a nightmare..... From an engineers point of view. "
"Ok....you're talking to someone literally half the world away. Hotel? Office building? Mental hospital? "
"Well Loved for a second then noticed it had a link.."
Then I apologize. But someone said to me "I'm not sure if you are being sarcastic or honest ".
My God! My honest apology was suspected. I thought as a Chinese, criticism in English wouldn't hurt me. But now I was deeply hurt. Of course, I did something wrong first. I'll never do the same wrong thing again.
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| Galaxy Soho 3D Visualization |
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| Wangjing Soho Architecture Rendering |
2011年9月27日星期二
I like Zaha Hadid
These days I pay much attention to Zaha Hadid. She is an architect I admire very much. I like her architectural style.
Zaha Hadid architectural works made her popular and welcomed in academic circles and public. Some of her famous and outstanding projects are the German Vitra fire station, State gardening exhibition hall in Weil am Rhein, electricity station and parking lot of Strasbourg in France, ski-jumping board of Innsbruck in Austria, BALTIC Centre for Contemporary Art of Cincinnati in the United States.
As a Chinese, to my impression, the Beijing Wangjing SOHO Showroom and Guangzhou Opera House are also designed by Zaha Hadid. I was excited that my company frontop undertook the high-profile exterior and interior architectural rendering work of Wangjing SOHO. Besides, Frontop has cooperated with Zaha on many other projects, such as Beijing Galaxy Soho 3d rendering, Cairo Expo City, Sinapore Farrer Court and so on.
To the world, Zaha is an architect star; however, in China many people know little about Zaha Hadid. Now Zaha Hadid visits China regularly and communicates with Chinese architects. With the international
cooperation, architecture will develop better and better.
Zaha Hadid architectural works made her popular and welcomed in academic circles and public. Some of her famous and outstanding projects are the German Vitra fire station, State gardening exhibition hall in Weil am Rhein, electricity station and parking lot of Strasbourg in France, ski-jumping board of Innsbruck in Austria, BALTIC Centre for Contemporary Art of Cincinnati in the United States.
As a Chinese, to my impression, the Beijing Wangjing SOHO Showroom and Guangzhou Opera House are also designed by Zaha Hadid. I was excited that my company frontop undertook the high-profile exterior and interior architectural rendering work of Wangjing SOHO. Besides, Frontop has cooperated with Zaha on many other projects, such as Beijing Galaxy Soho 3d rendering, Cairo Expo City, Sinapore Farrer Court and so on.
To the world, Zaha is an architect star; however, in China many people know little about Zaha Hadid. Now Zaha Hadid visits China regularly and communicates with Chinese architects. With the international
cooperation, architecture will develop better and better.
2011年9月21日星期三
Architectural Rendering Production
Architectural rendering is not different from home rendering. Let's see the production methods togather.
1. 3D Modeling. Make models for main architectures and kinds of furnitures using 3d max. We can also make some models simply for small projects, such as some interior decorations, irregular projects or items that haven't strict requirements about sizes. Visual harmony for such items is OK, which can shorten the modeling time.
2. Render Output. Use professional rendering software VR to set the material, lighting and render, then output.
3. Further Process For Render. Use graphic editting software like Photoshop to modify the render.
A. Add surrounding environment like trees, cars, ships, ect.
B. The background can be done after finishing the 3d 3d visualization. But the perspective effect of the background should be coincident with the whole rendering. If so, our renderings or architectural visualization are more close to reality.
C. Further emphasize the whole effect, such as color, ratio, etc.
1. 3D Modeling. Make models for main architectures and kinds of furnitures using 3d max. We can also make some models simply for small projects, such as some interior decorations, irregular projects or items that haven't strict requirements about sizes. Visual harmony for such items is OK, which can shorten the modeling time.
2. Render Output. Use professional rendering software VR to set the material, lighting and render, then output.
3. Further Process For Render. Use graphic editting software like Photoshop to modify the render.
A. Add surrounding environment like trees, cars, ships, ect.
B. The background can be done after finishing the 3d 3d visualization. But the perspective effect of the background should be coincident with the whole rendering. If so, our renderings or architectural visualization are more close to reality.
C. Further emphasize the whole effect, such as color, ratio, etc.
2011年9月20日星期二
2011 Guangzhou Digital Family Fair
2011 Guangzhou Digital Family Fair was held on Sep.15th-Sep.18th, 2011. I was lucky to take part in the Fair. It was amazing. Wisdom Tianhe is a very important exhibitor, either a key project of Guangzhou in future five years, which was displayed at the base of "Coud Plan". On the booth, we can feel the beautiful future. Any requirement can be achieved on Internet in future. The brainpower of the Wisdom Tianhe is unexpected. The brainpower contains wisdom traffic, wisdom medical treatment, wisdom "ordering meals", governmental affairs service, citizens web, wisdom education, etc. All the items are showed by touch screen. Such touch screen was named "real touch" that was invented by Frontop, a rendering and animation company. I was proud of Frontop, because it participates such important and influential project. I believe Frontop business including architectural renderings, architectural animations, architectural visualization, interactive touch screen, virtual reality, 3D model, 3D illustration, interactive floor screen, etc. will develop better and better.
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