Feature Films

With the big and influential projects participation, like Shanghai Expo and 2010 Guangzhou Asian Games, Frontop Digital Technology Co., Ltd is gradually popular at home and abroad. Besides kinds of 3d renderings (architectural rendering) and 3d walkthrough (architectural visualization or architectural animation), Frontop also supplies feature films service.

About 1 to 10 minutes long, feature films primarily serve to introduce the project in detail and convey its lifestyle. 3D techniques allow us to present the audience with the project vision when it is under construction, therefore keeping then well informed of every project detail ranging from its planning, dwelling patterns, gardens and clubs and so on. Both the selling points in demand and those developers wish to recommend are given explicit expression in our video.

Cloud Computer Experience Center

Frontop creates another important and influential project-The Digital Exhibition Hall of Shenzhen & Shantou cloud computer experience center. Half section of Nanfang Daily reported the news. Dec. 16th, 2011, member of the Communist Party's Poliburo, secretary of a provincial Party committee Wangyang, provincial CPPCC committee chairman Huang Yunlong, vice secretary of provincial party committee and so on visited the center. The center has been considered as the nation first & world top original cloud computer experience center. 

The center is divided into 5 sections, showing the advantages of cooperation zones of Shenzhen & Shantou on cloud computing, and the bright future. The project adopts many technologies of Frontop, such as integration technology between 120°arc screen and projection, holographic projection, 3d animation, virtual reality, etc.

These two years, Frontop has made great achievements on digital presentation. The brand "Frontop" has gradually popular in CG field.  The broad business mainly focuses on 3d architectural rendering, 3d architectural animations, architectural visualization, 3D floor plan, etc. It has cooperated with Zaha Hadid Architect on some projects, like Beijing Wangjing SOHO Showroom, Beijing Galaxy Soho, Cairo Expo City, Sinapore Farrer Court and so on. Frontop plans to supply more services to overseas market.

3D Architectural Walkthrough

Up to yesterday our company finished another project. That is Langfeng Plaza. Langfeng is located in Yingkou City and it's the first time for Yingkou building sales to use Frontop "Real Touch" system.

The "Real Touch" app has high verisimilitude 3d rendering, convenient interactive experience and fast content index. Virtual architectural interactive experience is supplied in "Real Touch". Furthermore, the event that users are walking inside the architecture forward or backward could be simulated. The architecture could be rotated by 360 degree freely by just moving your finger on the ipad. As a result, the whole design of the architecture can be depicted in this virtual environment. It can be used in the ipad. So, it is easy to take. The architectural visualization in "Real Touch" is attractive.

The following video is Langfeng Plaza walkthrough. We can see the beauty of future Langfeng architecture.

Canton Fair Show Hall

I think as long as you are a businessman or a businesswoman, you must know Canton Fair. It's a trade fair held in the spring and autumn seasons every year in China. It has more than 50 years' history and facilitate many business cooperation.

2011, Canton Fair makes great achievements again. In order to display Canton Fair' development and its influence on economics home and abroad, Canton Fair Digital Show hall was set up. Guangzhou Frontop Digital Technology Co., Ltd. was authorized to participate the project. 
Arch wall film, digital sand table, virtual interactive system, etc. were supported by Frontop. The 3d renderings, architectural visualization, etc. in the virtual interactive system are photorealistic.
Let's see some photos I took of in Canton Fair Show hall.


Arch Wall Film

Digital Sand Table and Film

Digital Sand Table

Touch Screen

Cooperation of Frontop and Guangzhou Academy of Fine Arts to Promote Cultivating Digital Presentaion Talents

Nov. 10th, 2011, "Creation Funds For New Media Interactive Art of Guangzhou Academy of Fine Arts and Frontop" was formally established and both parts held a grand signing ceremony.

On the ceremony, president of Frontop, Wu Suiying said that these years CG industry develops quickly, while professional talents are relatively scarce. As a head of the field, Frontop should have responsibility to cultivate more talents. The foundation of the creation funds will offer awards for excellent students and works. At the same time, Frontop will supply relevant research projects to keep school be in line with our society and students closer to market needs.

Dean of studies department congratulated to this cooperation. He pointed that the ways of cooperation between school and enterprise can play both advantages. One is to cultivate more excellent students for enterprises, the other is to supply bigger develop space for students. He also spoke highly of Frontop's high social responsibility and good eyes of keeping pace with times.

Frontop Digital Technology Co.,Ltd. is the exclusive supplier of Guangzhou 2010 Asian Games on graphic design service and will be the sponsor of 2012 Haiyang Asian Beach Games on digital image service.

Frontop is a top CG enterprise sepcialized in application and development of 3D technology, attaching great importance to new technology. Every year 5% funds is used for developing and researching  new technology. Technology in digital hall, interactive multimedia, 3d animation, 3d renderings, architectural visualization, 3D visualization, etc. has been patented. May Frontop makes more achievements.


President of Frontop-Wu Suiying



Dean of studies Dept.



Frontop and school

Guangzhou Tianhe Wisdom City

Guangzhou Tianhe Wisdom City has been reported for several days. It's still a very hot topic now.

These days "New Guangzhou. New Business" promotion conference was held in Hongkong and Macao. The Wisdom Tianhe is widely welcomed by businessman from Hongkong and Macao."Here has tree forest parks, stoves Hill, Phoenix Hill and LongYan Cave; here is underconstructing world advanced Guangzhou Cloud computing center; the following five years government will cost more than 10 billion to improve traffic and ancillary facilities."

It was reported that Tianhe plan to improve and perfect the service of the industrial park in 3 years, complete 1-2 mature wisdom communities, and finally form a scaled wisdom city within 5 years. Up to 2015, 3 million square meters high-tech city will be completed. At that time, wisdom city will attract 1000 high-tech information service enterprises, hold 100 thousands of employees and 300 thousands of residents. In the future 5 years, wisdom city will take full use use of new generated technology like Internet of things, Internet, cloud computing, etc. to create wisdom family, wisdom community, wisdom business building, etc. It will be the sample of wisdom city.

I have seen the virtual scene of Tianhe wisdom city booth in September in Jinhan Digital Expo. where several high tech has been display through touch screen facility named "Real Touch" and projectors together with arc screen. The digital contents deeply shocked me. As a staff in Frontop, I feel proud. Because Frontop participates the wisdom city project, which takes charge of making virtual reality, architectural animations, 3d renderings, architectural visualization, etc. We are looking forward to seeing the high-tech City.



Tianhe Wisdom City Booth

Touch Screen-Real Touch

Looking Forward To Our New Office

In December, we'll move into new office. It's an exciting thing. Because our new office has more comfortable working environment. Let me think about its advantages.

Larger office area. Our present office seems a little crowded. Our company is under quick development. Personnel expansion is a must, while the present office area space is limited. So larger office is necessity and it will come true soon.

Recreational area. In the competitive society, everybody has more or less pressure. How to improve working efficiency? During intense work, we should relax properly. Our company sets library, tea bar, coffee
bar, gymnasium, etc.

Dining room. In future, we won't have fast food in restaurant. We can enjoy our lunch in dining room.

...so many advantages I want to share. I nearly forget to say that the surrounding environment is also excellent, mountain, lake, tress...Nice...I attached our office 3d rendering. The architectural visualization is photorealistic. Looking forward to moving into it.

New office reception 3d visualization

Our office rendering

The 110th Canton Fair

The 110th Canton Fair is in progress.

We are going to visit Canton Fair on Nov. 4th, 2011, because a very important and influential project on the Fair was assigned to us, Frontop. The assigned project is Digital Showroom which can help better sum up the past and look forward to the future.

Looking back to the project, we worked hard and did a lot. A special team is formed for the project. Through arc wall film, digital sand table, virtual interactive system and many ways like 3d rendering, architectural visualization, etc. to demonstrate Canton Fair's foundation, growth and success. Through the multimedia, we can also look back to and deeply understand business, trade and enterprises home and abroad. Furthermore, the project can display Canton Fair's strength as "China's First Fair".

I'm expecting the exciting trip. Canton Fair, I'm coming.

A Storm In Cadtutor Forum About 3D Rendering

A few days ago, I was badly hurt. It's me that stirred up the storm. It's still in my mind. I posted a 3d rendering with a link in a forum the day before yesterday. I don't know the forum bans links. Further more, I made a wrong name of the rendering. It's Galaxy Soho designed by Zaha Hadid. I mistook it for Beijing Wangjing Soho. Actually Wangjing Soho is also designed by Zaha Hadid. Visitors began to suspect me how much do you konw about architectural rendering? You're really from Frontop? Here are some words they said to me.

"I worked on a Zaha Hadid Project in Glasgow. The Transport Museum. It was a nightmare..... From an engineers point of view. "

"Ok....you're talking to someone literally half the world away. Hotel? Office building? Mental hospital? "

"Well Loved for a second then noticed it had a link.."

Then I apologize. But someone said to me "I'm not sure if you are being sarcastic or honest ".

My God! My honest apology was suspected. I thought as a Chinese, criticism in English wouldn't hurt me. But now I was deeply hurt. Of course, I did something wrong first. I'll never do the same wrong thing again.


Galaxy Soho 3D Visualization

Wangjing Soho Architecture Rendering