Feature Films

With the big and influential projects participation, like Shanghai Expo and 2010 Guangzhou Asian Games, Frontop Digital Technology Co., Ltd is gradually popular at home and abroad. Besides kinds of 3d renderings (architectural rendering) and 3d walkthrough (architectural visualization or architectural animation), Frontop also supplies feature films service.

About 1 to 10 minutes long, feature films primarily serve to introduce the project in detail and convey its lifestyle. 3D techniques allow us to present the audience with the project vision when it is under construction, therefore keeping then well informed of every project detail ranging from its planning, dwelling patterns, gardens and clubs and so on. Both the selling points in demand and those developers wish to recommend are given explicit expression in our video.

Giant Creative Industries Park-Arch Wall Promotion Film

Nowadays, real estate has a close relationship with architectural rendering and architectural walkthrough. Such 3d architectural visualization can vividly illustrate the future architecture and help improve sales.

Recently, our company Frontop Digital Technology Co, Ltd has successfully made Arch Wall Promotion Film for Giant Creative Industries Park which attract businessmen present deeply. Giant creative industries park are joint exploited by Giant Group and Pearl Star Group. The investment cost reaches 1.2 billion RMB. It covers 180000 square meters and the construction area is 238000 square meters. It aims to supply entrepreneurial space for small and medium-sized enterprises.

Let's see the architectural animation.

Expo Shanghai China Sichuan Meishan Pavilion Online

Do you still remember Sichuan Meishan Pavilion Online on Shanghai Expo? When mention it, our company are proud of it, because we participated in the project.
Project Description: Expo Shanghai China Sichuan Meishan Pavilion Online will pass on the cities’ idea of “happy Meishan, the hometown of Dongpo”. Its cultural landscape, agreeable ecological environment and harmonious lifestyle will also be vividly presented in an effort to highlight the Expo’s theme of “better city, better life”.
Customer demand: Function-To plan display, interaction and other functions and special efforts in adherence to the design principles of the experiential pavilion.
Quality-To meet the corresponding technical requirements of “Expo Shanghai Pavilion”.
Solution: With the extensive use i=of high technologies such as 3d technology, internet technology, multimedia technology, the experiential pavilion strives to minimize the file size without compromising its quality for the sake of smooth online transmission; the broad and network during the interaction process allows for the visit of internet users with general broadband access.
Frontop Digital Technology Co., Ltd is a top CG enterprise specialized in application and development of 3D technology. Frontop provides 3d architectural rendering, architectural visualization, 3d modeling, architectural animation & 3d walkthrough, and virtual reality for architects, developers, interior designers and the end users world widely. We have cooperated with Zaha Hadid Architect on some projects, like Beijing Wangjing SOHO Showroom, Beijing Galaxy Soho, Cairo Expo City, Sinapore Farrer Court and so on. Anyone need rendering service, please feel free to contact us. Web: http://www.frontop.com/ Mail: business@frontop.cn

Looking Forward To Our New Office

In December, we'll move into new office. It's an exciting thing. Because our new office has more comfortable working environment. Let me think about its advantages.

Larger office area. Our present office seems a little crowded. Our company is under quick development. Personnel expansion is a must, while the present office area space is limited. So larger office is necessity and it will come true soon.

Recreational area. In the competitive society, everybody has more or less pressure. How to improve working efficiency? During intense work, we should relax properly. Our company sets library, tea bar, coffee
bar, gymnasium, etc.

Dining room. In future, we won't have fast food in restaurant. We can enjoy our lunch in dining room.

...so many advantages I want to share. I nearly forget to say that the surrounding environment is also excellent, mountain, lake, tress...Nice...I attached our office 3d rendering. The architectural visualization is photorealistic. Looking forward to moving into it.

New office reception 3d visualization

Our office rendering

The Classification of 3D Rendering

Rendering went into our life for only a few years. Simple speaking rendering is a idea that hasn't realized. Through our pen and computer tool demonstrate a future architecture or a project's shape, color, structure. At this stage it is mainly used for construction, industrial and repair field. Rendering is a general statement. Here we give a specific classification: advertising rendering, photograph rendering and structure rendering.
1. Advertising rendering
Such rendering is mainly to highlight the performance of the entire building environment and the green, while pay little attention to the building itself. Besides, the color of the rendering is very important, especially the comparison of the cold and warm color. The advantage of such 3d rendering is that good visual effect, easy to attract house buyer (good architectural visualization).
2. Photograph rendering
Such rendering highlights the reality of the future architecture. Usually this kind of picture rendering is grey, as well as the surroundings environment, which can reach the real effect. It needs a large number of real digital images to synthesize. The advantage is its authenticity.
3. Structure rendering
This kind of 3d visualization mainly aims at the people who have higher education and knowledge for architect. It focuses to the beauty of the building itself reflected.

A Storm In Cadtutor Forum About 3D Rendering

A few days ago, I was badly hurt. It's me that stirred up the storm. It's still in my mind. I posted a 3d rendering with a link in a forum the day before yesterday. I don't know the forum bans links. Further more, I made a wrong name of the rendering. It's Galaxy Soho designed by Zaha Hadid. I mistook it for Beijing Wangjing Soho. Actually Wangjing Soho is also designed by Zaha Hadid. Visitors began to suspect me how much do you konw about architectural rendering? You're really from Frontop? Here are some words they said to me.

"I worked on a Zaha Hadid Project in Glasgow. The Transport Museum. It was a nightmare..... From an engineers point of view. "

"Ok....you're talking to someone literally half the world away. Hotel? Office building? Mental hospital? "

"Well Loved for a second then noticed it had a link.."

Then I apologize. But someone said to me "I'm not sure if you are being sarcastic or honest ".

My God! My honest apology was suspected. I thought as a Chinese, criticism in English wouldn't hurt me. But now I was deeply hurt. Of course, I did something wrong first. I'll never do the same wrong thing again.


Galaxy Soho 3D Visualization

Wangjing Soho Architecture Rendering

Frontop Architectural Proposal Presentation (II)

The Advantages of Architectural Proposal Presentation

Quick Conveyance of Design Ideas
Architecture proposal presentation presents architects’ design ideas in front of the audience in a quick and visual manner, so as to achieve real and reliable presentation effects in every direction.

Easy-to-Perceive and Accurate Design Ideas
Architectural proposal presentation improves design efficiency and product quality for designers, therefore enabling the designers and examiners to feel the charm of the overall architectural design in an easy-to-perceive and accurate manner within a short time and get rid of the old-fashioned abstract space imagination.

Efficient, Flexible and Omni bearing Solution
As a leader in architecture proposal presentation, Frontop not only owns its own products and technological strengths, but also applies its innovative concepts and leading design ideas to architectural proposal presentation, so as to provide customers with all-round solutions. What architectural proposal presentation has brought is more than a change if certain project presentation method, but the revolution of the whole industrial business model.

Know more Frontop, know more architectural presentation, architectural rendering, architectural animation, architectural visualization, etc.